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TOYOTA GR SUPRA MK5
Capturing the racing-essence of the new Toyota Supra Mark 5 in the cityscape and industrial areas of Basel-City.
Category: Commercial Photography
Car owner: Toyota Switzerland
Photography: Joe Zschorn JZX
Special Thanks: Kevin Fluri, Yves Meyer
The project focused on capturing the raw performance and sharp lines of the Toyota GR Supra MK5 against the cityscape. Rain-slicked asphalt and reflecting city lights framed the car's aggressive silhouette, turning the atmosphere into a dynamic canvas. Using long exposure techniques, light trails and light reflections were painted across the sculpted bodywork, highlighting every curve and edge of the Supra to emphasize its motion, speed, and GR heritage.
Upon publication, the visual series successfully highlighted the raw power and modern aesthetics of the GR Supra MK5, delivering a striking set of content tailored to kick off the official Toyota GR Switzerland Instagram channel as one of its premiere posts. The project generated strong initial engagement across official media channels, earning high praise from the client for capturing the emotion of the brand and translating a stormy atmosphere into a compelling story of motion and performance.
The centerpiece of the shoot—a long exposure shot framed directly in front of Theater Basel—now hangs prominently in the headquarters of Toyota Switzerland, serving as a lasting testament to the project's visual impact.